Monday, February 21, 2011

Fashion Nautilus?

What's in a Name?

The biggest delay and mistake anyone in marketing can make is wasting a lot of time trying to craft a clever name for their product. I know this! I've seen people do it time after time. Guess what? I did it too. I've struggled for some time now trying to craft a cute and clever name just so I can reach out to you and talk about my favorite topic. Fashion, style and more fashion.

I've certainly been busy on Twitter @KMarney66 and write for but for some time I've wanted to do more. I want to reach out and provide help to women (who want it) to be their better self! I'm a little different from other fashion bloggers in that I'm a model type (5'3"), I'm from the Midwest (though most people here think otherwise) and I'm not as young as most bloggers I see.

I work with women to build their wardrobes in their 20s, 30s, 40s, 50s, 60s and on up. Each group has their own issues that I help them with. I understand that not every woman looks great or should wear something that is runway worthy. For me, it's about finding the right style for each woman and her body type and life style. So, how on earth did I get to Fashion Nautilus?

Pure desperation. As I researched, all the worthwhile and clever names seem taken. Yes, Please! and More, Please! were my favorites but already in use by more than one blog. Red Velvet simply because I love it, it's rich and creamy and more complex than simple chocolate cake. Some names were too generic and didn't say enough. So, I thought about about my second great love (other than family) and it's the ocean. For years, my business was Bluewater Research. I named it that simply because I love that intense blue that you can find in the Gulf Stream. The Nautilus is my favorite shell and I love how you have this intensely beautiful inside and a circular path to get to the inside, the core of the shell. If I think about it, that's what I do to help my clients find their beauty, you have to explore layer by layer to get to the heart of what she really wants to be.

I haven't posted Fashion Nautilus as my name at this point. It sounds a little too austere, like I'm some kind of all-seeing, all-knowing fashion being. After all, there can only be one of those and her name is Anna.

So, this is a work in progress. Follow me as I evolve and develop an appropriate identity and hopefully help you a little bit to be your better self!

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